Harvey Norman and Sophie's Thoughts

I have been assigned 'Harvey Norman' for my assignment in this class.

I am glad this is the case, as not only do I know of this company already, but have also personally shopped there.

Company Profile

Harvey Norman Holdings Ltd, a public company that,

as a franchisor, grants franchises to independent 

business operators, as business owners who retail 

products for the home and office in the following 

categories: Electrical, Computers & Communications, 

Small Appliances, Furniture, Bedding & Manchester, 

Home Improvements, Lighting and Carpet & Flooring. 

There are Harvey Norman stores in Australia, New 

Zealand, Slovenia, Ireland, Singapore and Malaysia.

Harvey Norman has become a household name and 

everyone is familiar with the slogan ‘Go Harvey, 

Go Harvey, Go Harvey Norman’. This company motto, 

much like the supporting anthem for a favourite 

sporting team, conveys the enthusiasm and 

entrepreneurial spirit embedded in the Franchise 

operators and the Harvey Norman culture.

Gerry Harvey is his name.

The man behind the iconic retail brand names: Harvey Norman, Domayne and Joyce Mayne.

In October 1982, Gerry and his business partner Ian Norman opened up their very first Harvey Norman store in Sydney, Australia. In just 5 years, they expanded and opened up 15 more stores across NSW. 

The next 30 years was no different, the brand expanded and as of December 2011 - there were 216 franchised complexes throughout Australia trading under three brand names: Harvey Norman, Domayne and Joyce Mayne.

QUICK OVERVIEW - 3 different brand names:

 http://www.harveynormanholdings.com.au/pdf_files/Company_Profile_2012.pdf

Harvey Norman: The Harvey Norman brand name is a retail icon throughout Australia with 185 franchised complexes throughout the local market. The consolidated entity has the capacity and ability to take advantage of market opportunities utilising our low gearing. Our brands are market leaders in the core audio visual and technology segment. 

Domayne: The retail chain Domayne was launched in May 1999 and currently has 11 stores in NSW, 1 store in ACT, 2 stores in Queensland and 2 stores in Victoria. Domayne offers a contemporary range of furniture, bedding, computer and electrical products. 

Joyce Mayne: The retail brand was acquired in July 1998 with 7 stores of which six were converted to Domayne in May 1999. As at 31 December 2011, there were 15 Joyce Mayne stores, 7 in New South Wales and 8 in Queensland.

"Full year ended 30th June 2014" for Harvey Norman:

http://www.applianceretailer.com.au/2014/08/sound-strategic-decision-making-behind-48-9-per-cent-jump-harvey-norman-profits/#.VRYGM46Ufc8

This gives a great overview of the year ended 2014 for Harvey Norman. 

Finished with a quote by the man himself:

“With a robust outlook for the housing market in Australia, we are well-placed to harness our market-leading position in the homemaker categories to build market share and deliver improved performance. Market conditions, together with our consistent strategy and operational focus, gives me confidence in the outlook for Harvey Norman,” he said.